Mac's Athletic

Overview

Mac’s Athletic, a personal training brand, approached Letendre Media to create a promotional video highlighting their new “Reset Service.” The goal was to raise awareness of the program and attract potential new clients by showcasing its unique benefits. Through a combination of dynamic visuals, compelling storytelling, and high-quality production, we brought the brand’s vision to life in a way that inspires viewers to take action.

Challenges & Approach

The biggest challenge was creating a video that truly captured the essence of Mac’s Athletic’s new Reset Service while showcasing the nearly instantaneous results clients could experience. We needed to display what an actual session looked like in an engaging and authentic way, while also delivering a clear, concise testimonial to convey the program’s impact. This required being highly intentional with each shot, balancing dynamic visuals with storytelling that would resonate with viewers and stand out in a competitive fitness market.

The result

The promotional video featured visually cinematic shots of an actual in-person Reset Service session, paired with upbeat music and a compelling voice-over narration alongside a powerful client testimonial. It successfully highlighted the program’s unique benefits and nearly instant results, generating awareness and excitement among both current and potential clients, and positioning Mac’s Athletic as a leader in innovative fitness services.